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The “It Can Wait” campaign, launched in 2009 and ramped up in recent weeks, is an intensive, national push to stop texting while driving. Young drivers are a particular focus of the campaign. A recent AT&T survey found that 97% of teens say they know that texting while driving is dangerous, yet 75% said it is common among their friends and 43% admitted to texting at the wheel themselves.
The National Urban League, the NAACP, The National Coalition for Black Civic Participation and the National Action Network are among the groups partnering with AT&T in support of this serious issue.
The campaign culminates on September 19 with the first ever “No Text On Board – Pledge Day,” when all Americans will be urged to pledge they will not text and drive – from that day onward. To learn more, visit www.itcanwait.org
by Sammy Bravo