To be honest I cannot speak for everyone but from my minimal experience it seems we want what is most familiar more then what is best. It can take years for a person to go from being an employee to a boss or from a boss to an actual entrepreneur because we often do what was taught to us and what we are familiar with.
It’s the same things in relationships if I was never allowed to share my true emotions in my family, if I saw very little apologizing, if I was defensive even if I was wrong, if I saw a lot of manipulation growing then I’m familiar with that.
But, if I heard grown ups being humble, being honest about the need for affection, talking through hurts and pains, and openly expressing desires then I am familiar with that.
It can take folks years to break out of what is familiar verses what is best, genuine and healthy.